GRAPHIC
DESIGN
Throughout the course of my career, I have had opportunities to learn more about basic design principles and expand my horizons by conceptualizing and creating different graphics, primarily for social platforms.
Please see below for some examples of my work thus far!
ROCHESTER AMERICANS & KNIGHTHAWKS
October 2023 to February 2025
A graphic with a lavender background and a cutout of the vector image of a gray Rochester Americans specialty jersey. Stylized text reads: Roc the Rink.
A graphic with a lavender background, a vector image of a specialty Rochester Americans jersey in the background, and a close-up vector file of the jersey's crest: a white hexagon with stylized "Rochester" writing, with the R wrapped around a hockey stick and a lilac. Text reads: SPECIALTY SHIELD No matter where we are, we will always skate for the logo on the front of our jerseys and for the city we call home. This unique shield represents Rochester's rich history as a hub for horticulture
A graphic with a lavender background and a close-up of the right half of the Rochester Americans specialty jersey, with details on the shoulder patch and a call-back to the logo worn by the Rochester Knighthawks.
A graphic with a lavender background and a cutout of the vector image of a gray Rochester Americans specialty jersey. Stylized text reads: Roc the Rink.
During the 2023-24 AHL season, we had six specialty jerseys and a multitude of jersey reveals planned.
In April, we hosted our "ROC The Rink" promotion, which is an annual celebration of all things Rochester. To reveal and show off this jersey, I put together an infographic designed to showcase each of the details that make this jersey special and pay homage to the Flower City that inspired it.
This graphic set was optimized for Twitter but was able to be posted on Facebook, as well! (Twitter)